facebook/google/twitter广告转化跟踪

| js

google埋点

google分析有两种方式：
1 Universal Analytics （旧版）
2 Google Analytics （新版）
使用gtag和Google Tag Manager(TMS)谷歌代码跟踪管理器两种方式 区别
Universal Analytics 是 Google Analytics（分析）的早期版本，仅支持网站衡量功能。

创建账号后获取代码这是针对此媒体资源的全局网站代码 (gtag.js) 跟踪代码。请复制此代码，并将其作为第一个项目粘贴到您要跟踪的每个网页的 标记中。如果您的网页上已经有全局网站代码，则只需将以下代码段中的 config 行添加到现有的全局网站代码。事件代码 

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<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-154795933-1"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'UA-154795933-1');
</script>
  <!-- Event snippet for Click to Store and Twitter conversion page In your html page,
 add the snippet and call gtag_report_conversion when someone clicks on the chosen link or button. -->
    <script>
        function gtag_report_conversion(url) {
            var callback = function() {
                if (typeof(url) != 'undefined') {
                    window.location = url;
                }
            };
            gtag('event', 'conversion', {
                'send_to': 'AW-328469561/dBn9CJTm3N4CELmY0JwB',
                'event_callback': callback
            });
            return false;
        }
    </script>
<div onclick="gtag_report_conversion('https://arkajp-test.ulugame.com/')"></div>
 window.gtag("event", "conversion", {
        send_to: "AW-328469561/SFBxCIqUtOICELmY0JwB"
      });
//gtag_report_conversion是自定义事件，可以在a标签跳转，button按钮，或者img图片中埋点

可以使用 Google Tag Assistant 来确定自己的代码是否已正确植入。

google ads 和Google Analytics 是两个后台，一个是广告投放的埋点，一个是谷歌分析的埋点，可以将二者关联起来

twitter埋点

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 <!-- twitter事件代码 -->
    <script src="https://static.ads-twitter.com/oct.js" type="text/javascript"></script>
    <!-- Twitter universal website tag code -->
    <script>
        ! function(e, t, n, s, u, a) {
            e.twq || (s = e.twq = function() {
                    s.exe ? s.exe.apply(s, arguments) : s.queue.push(arguments);
                }, s.version = '1.1', s.queue = [], u = t.createElement(n), u.async = !0, u.src =
                '//static.ads-twitter.com/uwt.js',
                a = t.getElementsByTagName(n)[0], a.parentNode.insertBefore(u, a))
        }(window, document, 'script');
        // Insert Twitter Pixel ID and Standard Event data below
        twq('init', 'o6gg2');
        twq('track', 'PageView');
    </script>
    <!-- End Twitter universal website tag code -->

    <!-- Twitter single-event website tag code -->
    <script src="//platform.twitter.com/oct.js" type="text/javascript"></script>
    <noscript>
        <img height="1" width="1" style="display:none;" alt=""
            src="https://analytics.twitter.com/i/adsct?txn_id=o6hm2&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0" />
        <img height="1" width="1" style="display:none;" alt=""
            src="//t.co/i/adsct?txn_id=o6hm2&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0" />
    </noscript>
    <!-- End Twitter single-event website tag code -->
事件
 window.twttr.conversion.trackPid("o6guj", {
        tw_sale_amount: 0,
        tw_order_quantity: 0
      });

facebook埋点

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 <!-- Facebook Pixel Code -->
    <script>
        ! function(f, b, e, v, n, t, s) {
            if (f.fbq) return;
            n = f.fbq = function() {
                n.callMethod ?
                    n.callMethod.apply(n, arguments) : n.queue.push(arguments)
            };
            if (!f._fbq) f._fbq = n;
            n.push = n;
            n.loaded = !0;
            n.version = '2.0';
            n.queue = [];
            t = b.createElement(e);
            t.async = !0;
            t.src = v;
            s = b.getElementsByTagName(e)[0];
            s.parentNode.insertBefore(t, s)
        }(window, document, 'script',
            'https://connect.facebook.net/en_US/fbevents.js');
        fbq('init', '2991050374466353');
        fbq('track', 'PageView');
    </script>
    <noscript><img height="1" width="1" style="display:none"
            src="https://www.facebook.com/tr?id=2991050374466353&ev=PageView&noscript=1" /></noscript>
    <!-- End Facebook Pixel Code -->
事件
 window.fbq("track", "ViewContent");

tiktok埋点

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<script>
       ! function(w, d, t) {
           w.TiktokAnalyticsObject = t;
           var ttq = w[t] = w[t] || [];
           ttq.methods = ["page", "track", "identify", "instances", "debug", "on", "off", "once", "ready", "alias",
               "group", "enableCookie", "disableCookie"
           ], ttq.setAndDefer = function(t, e) {
               t[e] = function() {
                   t.push([e].concat(Array.prototype.slice.call(arguments, 0)))
               }
           };
           for (var i = 0; i < ttq.methods.length; i++) ttq.setAndDefer(ttq, ttq.methods[i]);
           ttq.instance = function(t) {
               for (var e = ttq._i[t] || [], n = 0; n < ttq.methods.length; n++) ttq.setAndDefer(e, ttq.methods[
                   n]);
               return e
           }, ttq.load = function(e, n) {
               var i = "https://analytics.tiktok.com/i18n/pixel/events.js";
               ttq._i = ttq._i || {}, ttq._i[e] = [], ttq._i[e]._u = i, ttq._t = ttq._t || {}, ttq._t[e] = +
                   new Date, ttq._o = ttq._o || {}, ttq._o[e] = n || {};
               var o = document.createElement("script");
               o.type = "text/javascript", o.async = !0, o.src = i + "?sdkid=" + e + "&lib=" + t;
               var a = document.getElementsByTagName("script")[0];
               a.parentNode.insertBefore(o, a)
           };

           ttq.load('C451BEEI9NESIEHM1HLG');
           ttq.page();
       }(window, document, 'ttq');
   </script>